The ultimate affiliate guide to mastering Google Ads bottom-of-funnel strategy — proven methods, instant application, scalable results.
It’s not just theory or a must-know guide; it empowers you with resources to broaden your mind and forge your own path to success.
The BFC Playbook – Bottom-Funnel Conversion is more than just an eBook. It’s a 200-page strategic guide, packed with real-life examples, visual explanations, and step-by-step instructions, crafted specifically for affiliates running paid traffic on Google Ads who are tired of wasting money and ready to start converting consistently.
This playbook goes straight to what matters most: how to sell to people who are ready to buy. You’ll learn how to set up optimized campaigns, stop wasting your budget, understand key metrics, and transform clicks into actual revenue.
Perfect for beginner and experienced affiliates who:
2.1 Key Players in the Market
2.2 About Google Ads
2.3 Types of Traffic
2.4 Differences Between SEO, SEA, and SEM
2.5 Leads to Clients: Understanding the Journey to Conversion
2.6 Sales Funnel: Consumer Awareness Moments
2.7 Types of producer pages
2.8 Types of Niches
2.9 Cloned Page and Presell Page
2.10 Impressions and Clicks – The Importance of CTR and Quality Score (QS)
2.11 Landing Page and Producer’s page
3.1 Create an email Account
3.2 Create a Google Ads Account
3.3 Create Your Own Structure
3.4 Registering Sales Platforms
5.1 Search Volume Ranking
5.2 Physical Products vs. Digital Products
5.3 How Many Products Should You Promote?
5.4 Brand Bidding – A Sensitive Topic
5.5 Evaluating Products and Keywords
5.6 About ROI
6.1 What is a Campaign and How is it Structured?
6.2 Bid Strategies
6.3 Creating a Step-by-Step Campaign
7.1 Negative Keywords – The Invisible Weapon That Protects Your Budget
7.2 Boost Your Ads With Additional Features (a.k.a. Ad Extensions)
7.3 Fraudulent Clicks – A Real Concern
7.4 Metric Analysis – The Compass of Success
7.5 Scale and Sell Much More
7.6 TAG vs. PIXEL: Clearing Up the Confusion
7.7 Protect Your Account – Build Contingencies
7.8 Traffic Tiers – Countries: To Negative or Not to Negative
7.9 Smart Competitive Research – Not Obsession
8.1 Pitfalls in Affiliate Marketing: What Not to Do
8.2 Quick, Yet Crucial Notes
8.3 Your Journey Ahead: Keep Building, Keep Growing
Right after payment is confirmed, you’ll receive a download link directly to your email — ready to read, apply, and execute.
You will receive the BFC Playbook directly in your email inbox right after your payment is successfully confirmed. Make sure to check your spam or promotions folder if you don’t see it within a few minutes.
Delivery is instant. As soon as your payment is validated, our system automatically sends you the download link via the email you registered during purchase.
You’ll get a comprehensive, action-oriented eBook that walks you through advanced affiliate marketing strategies focused on bottom-funnel conversions. It includes step-by-step tactics, campaign setups, practical examples, and expert-level insights.
While the BFC Playbook is designed primarily for affiliate marketers with some basic experience, it includes explanations that help newcomers understand key concepts quickly. If you’re motivated, you’ll keep up just fine.
Absolutely. The techniques and frameworks shared in the BFC Playbook are platform-agnostic and focus on bottom-funnel strategies that can be adapted to any affiliate program. While the playbook is especially valuable for those using Google Ads to drive conversions, the core principles can be applied across various traffic sources and affiliate environments.
The BFC Playbook is 100% digital. You’ll receive it in PDF format, which you can read on your computer, tablet, or smartphone.
No worries. Just contact our support team at k_marketing@excellenceoffershub.com , and we’ll help you immediately. Make sure to provide your purchase email and order number for faster assistance
Yes. We offer a 7-day money-back guarantee. If you’re not satisfied with the content, just send us an email within 7 days of purchase and we’ll issue a full refund—no questions asked.
Yes! Everyone who purchases the BFC Playbook will receive free updates by email if we release improvements or new resources related to this edition.
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Real strategies.
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Proven methods for affiliate success
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